Nov 17, 2023

Here are two big benefits to marketing a property after it’s vacant.

Let’s dive into a crucial aspect of property management—marketing your home before it becomes vacant. Many homeowners stress over the duration their property stays unoccupied. However, we view vacancy as an opportunity rather than a setback.

When transitioning from one tenant to another, we take the initiative to capture the essence of your property through photos and videos. This not only ensures an up-to-date marketing strategy but also provides your home with a chance to refresh and undergo necessary repairs.

Vacancy, contrary to popular belief, can be beneficial for a property. It allows the house to breathe, reset, and facilitates improvements that enhance its overall appeal. Here’s why marketing a home while occupied can pose challenges:

1. Outdated marketing material. Transitioning from one tenant to another without a vacancy period may result in marketing your property with outdated pictures. This can deter potential tenants who rely on accurate visual representations.

“Vacancy, contrary to popular belief, can be beneficial for a property.”

2. Tenant move-out confrontations. Attempting to market a property with a tenant in the process of moving out can lead to conflicts. The move-out phase is often the most challenging part of the tenant-property manager relationship, and marketing during this time may exacerbate existing issues.

Here’s our recommendation: For property owners seeking to market their homes successfully, it is advisable to avoid doing so while it is still occupied. The complications that may arise from outdated marketing material and potential conflicts during the tenant move-out process can make the leasing process more challenging than necessary.

Have questions or need further guidance? Feel free to give us a call, and we’ll be more than happy to assist you. Remember, maximizing your home’s market appeal starts with strategic planning and a well-timed approach.